Now in beta - free while we're in beta

Vertical video that follows the conversation.

Tracer turns one horizontal video into clean 9:16, 4:5, and 1:1 cuts - with an AI crop that locks onto whoever's talking. No timeline, no keyframes, no center-crop guesswork.

The only reframe that follows who's speaking - not just what's moving.

Try Tracer See it in action

See it in action

One video. Every vertical format.

These are real Tracer outputs - the same clip reframed to fit each platform, with the subject kept in frame.

ORIGINAL · 16:9

9:16

Reels · Shorts · TikTok

4:5

Instagram feed

1:1

Square post

Same upload, every aspect - pick the format each platform needs.

How it works

Three steps. No editing skills.

Manual reframing means dragging keyframes and still cropping off someone's face. Tracer just does it - automatically.

Upload your video

Drop in any horizontal recording - a podcast, interview, webinar, or solo video.

Tracer reframes it

It locks onto the subject and builds a smooth, perfectly-framed vertical crop - fully automatic.

Get every vertical format

Download a subject-following 9:16, 4:5, or 1:1 cut - ready to post to Shorts, Reels, or TikTok.

What makes it different

Most tools center-crop. Tracer reframes.

The difference between a clip that loses the speaker and one that keeps them perfectly in frame - every second.

Subject-aware crop

The frame follows whoever is talking and keeps them centered - even as they move around the shot.

One upload, every aspect

Export 9:16, 4:5 and 1:1 from a single upload - no re-uploading, pick the format each platform needs.

Multi-speaker ready

In interviews and panels, the crop switches between speakers smoothly - never jittering mid-sentence.

Cinematic smoothing

Holds steady on still shots and glides on movement - smooth like a real camera operator, never a jump-cut.

Ready to post

Clips come out sized and centered for Reels, Shorts and TikTok - download and publish, no editing required.

Engagement score

Every clip gets a virality score, so you know which cuts are worth posting - before you publish.

Fast turnaround

Upload and get your reframed clips back in minutes - at any volume, with consistent results every time.

Who it's for

Made for people who talk to camera

Podcasters

Turn every episode into a week of vertical clips. Multi-speaker tracking is built for the interview format.

Agencies & social teams

Reframe client footage at volume. One upload, every aspect - consistent output without the editing hours.

Course creators & coaches

Repurpose webinars and lessons into shorts that keep you centered and on-screen, automatically.

Creators

Repurpose long-form YouTube into Reels, Shorts and TikToks without re-editing each one by hand.

On the roadmap

Coming soon

Crop editing

Don't like a moment? Nudge the crop and re-render in one click - no full re-processing.

Brand logo & watermark

Stamp every clip with your logo and a watermark, so your content stays yours.

More formats & publishing

Additional aspect ratios and one-click export to your social platforms.

Ready to go vertical?

Upload one video and see Tracer follow the speaker. Free while we're in beta.

Try Tracer

Free during beta · No credit card · Google sign-in